Cathy Busby - Branded

Branded, "Inspiration", wall-text painting, Render, UW Art Gallery, Canada, 2008. From top: McMaster University, Chrysler, Bosch, Dalhousie University.

Branded, "World", wall-text painting, Render, UW Art Gallery, Canada, 2008. From top: McMaster University, Chrysler, Bosch, Dalhousie University.

Branded, "Excellence", wall-text painting, Render, UW Art Gallery, Canada, 2008. From top: Grove City College, University of Winnipeg, MSV University, University of Idaho, Holland America Line Cruises

Branded, "Think" and "Innovation", wall-text paintings, Render, UW Art Gallery, Canada, 2008. "Think" from top: Albright College, University of Wisconsin-Madison, University of Windsor, Electrolux, UBC, Apple. "Innovation" from top: U PEI, University of Ontario Institute of Technology, UC San Diego

Branded, installation with wall-text paintings, left to right: "World", "Inspiration", "Think", "Innovation", Render, UW Art Gallery, Canada, 2008

Branded, installation, wall-text paintings, Render, UW Art Gallery, Canada, 2008

Branded, wall-text paintings, "World" installation process, Render, UW Art Gallery, Canada, 2008

Fashion Trendsetter’s Fall/Winter 2008 colours with their related words, used as palette for Branded, Render, UW Art Gallery, Canada, 2008 (with permission: Mrs. Senay Gokcen, Editor-in-Chief, Fashion Trendsetter)

Branded, "Life", sign vinyl, Render, UW Art Gallery at the School of Architecture, UW, Canada, 2008. From top: Michigan State University, MOEN, University of Guelph, Scottsdale Arizona, Cocoran Real Estate, Samsonite, The College of New Rochelle, Hartford Financial, Dodge

Branded, "Spirit", adhesive vinyl, Render, UW Art Gallery, in the Modern Languages Building, UW, Canada, 2008. From top: First Nations U of Canada, Queen’s U, Mercedes-Benz, Buick, Morgan State U, University of Waterloo.

Branded, napkins multiple (edition of 5000), Render, UW Art Gallery, Canada, 2008

Sorry, 2nd edition, SMU Art Gallery, Halifax, 2008; Your Choice, Pickled Art Centre, Beijing, 2008; Branded, UW Art Gallery, Canada, 2008; Whatever I Like, Pickled Art Centre, Beijing, 2007

Branded took place at Render, now the University of Waterloo (UW) Art Gallery, Waterloo, Canada in 2008. The installation was composed of taglines from universities and corporations that were organized by key recurring words: World, Think, Spirit, Life, Inspiration, Innovation, and Excellence. Branded napkins were distributed at food court outlets on campus during the exhibition period and a publication was produced for the exhibition also entitled Branded (2008, 120 pp).